B.J. Etscheid received his Bachelor of Arts degree in Economics from the University of Illinois in Champaign-Urbana. B.J. has a strong background in the financial services industry. He is the founding partner of both Brook Hollow Financial and Brook Hollow Capital. B.J. also founded the Chicago office of Waterville Advisors, formerly Bradford Settlement Company, and pioneered the concept of "Plaintiff Only" structured settlement brokers in Chicago. He is a frequent speaker at events put on by AAJ, Harris Martin, HB, and Perrin Conferences. B.J. also serves on the board of the "House of Good Sheppard" in Chicago. HGS is a battered women's shelter in Chicago.